I want to help PopSugar Latina become the #1 lifestyle brand for Latinas. It has been a year since the launch of PopSugar Latina. Considering that Latinas make up 17% of your target audience and Latinos in general spend the most time on social media networks than any other demographic, you are probably looking at your Facebook, Twitter, […]Read more "PopSugar Latina: Dare To Do What No One Else Is Doing For Latinas"
March 31, 2016 marked 21 years since Selena Quintanilla’s death. But despite the passage of time, two things have remained the same: her influence and her fan’s undying loyalty. M.A.C. Cosmetics have taken notice of the indelible mark Selena has left in her fans by launching the M.A.C. x Selena line coming out October 2016. Why is […]Read more "Selena Quintanilla Represents The Future of Hispanic Marketing & What Brands Can Learn From M.A.C. Cosmetics"
There was a time in the history of our Nation where Mexicans and other Latino groups endured fierce racism and oppression. For some reason stories such as these were omitted from the U.S. history textbooks I read and I grew up thinking that Latino contributions to U.S. history began and ended with Cesar Chavez and Dolores […]Read more "Did You Know?"
Though we live in the most technologically advanced digital age with information about anything you can imagine readily available at our finger tips it is ironic that the greatest problem Latinos face today is lack of quality information. The lack of quality information is a layered issue. Lack of quality information is a direct result […]Read more "On Content Marketing For Latinos"
Health Beyond The Scale For the most part, people strive to simply look good by looking thinner or dressing better or wearing makeup; this is too superficial. In a world where people are constantly defining themselves by how much they weigh, make, their caloric intake, or how many likes a photo has people have become obsessed with […]Read more "Embrace Your Curves or Health? Part II"
“Alejese de la azucar señorita, alejese por su bien.” Those words, lovingly said por mi abuelito, echoed in my mind this past week when I read the World Health Organization’s first ever report on diabetes which reported some pretty terrifying statistics, among them: Diabetes cases have quadrupled worldwide from 108 million cases in 1980 to an […]Read more "Embrace Your Curves or Health? Part I"
The better question ought to be: Is Dulce Candy Mexican-American enough? Which the answer to this would be an absolute “yes”. Why is this the better question to ask? Dulce Candy emigrated to the United States at the age of 5 or 6 depending where you read; she’s essentially grown up in the United States […]Read more "Is Dulce Candy Mexican/Latino Enough? Open Letter To Dulce Candy"