Understanding that Latinos in the United States are both 100% American and 100% Latino is the secret to cracking Latino consumer psychology and the Latino vote. Understanding our cultural duality will enable you to enter our hearts, minds, wallets, and gain our unwavering support. However, because our community is SO diverse there are a few […]Read more "But How Can It Be That You are 100% American y 100% Latino At The Same Time?!"
Did you know the difference between Latino, Hispanic, and Spanish? If you are like the everyday Americans in the video then probably, no. But hat tip to Kat Lazo of Bustle and TheeKatsMeoww who settles the great debate once and for all with the video below: http://www.youtube.com/watch?v=gs2tdjzla8Y If there is anything Latinos hate is to […]Read more "Did You Know?"
In my previous post I touched on a couple of my frustrations regarding how the 47 million Latinos living in the United States legally lack representation in both the English and Spanish media. This lack of representation leads to being lumped into the illegal immigrant category and ultimately forgotten for the most part. I made […]Read more "The Invisible 47 Million People Part II"
How do 8.8 million people come to define 47 million people? The media. The 8.8 million Latino illegal immigrants living in the United States have come to not only define but blur the remaining 47 million Latinos thanks to mainstream media. I want to preface that I have absolutely nothing against illegal immigrants be they […]Read more "The Invisible 47 Million People Part I"
Mind Blowing Fact #1: Almost 84% of Latinos living in the United States are here legally yet are defined by the small minority of Latino illegal immigrants that reside here. Mind Blowing Fact #2: It is significantly more accurate to say that a majority of illegal immigrants in the United States are Latino than it is to […]Read more "Did You Know?"
I mentioned in my first post how storytelling and diversifying the Latino storyteller base are two critical components in rewriting and redefining our narrative. I want to talk about rediscovering the richness and diversity that is Latino culture because crafting authentic stories that deeply resonate with our community require an intimate understanding of who we are […]Read more "Rediscovery"
If the lion does not tell his story, then the hunter will. -African Proverb I remember first reading this proverb in Tell to Win by Peter Guber. The proverb emphasizes how there are always two sides to a story and how the storyteller with the stronger voice always controls the message. The storyteller that controls the message ultimately controls how […]Read more "Let’s Begin Writing New Stories"