But How Can It Be That You are 100% American y 100% Latino At The Same Time?!

Understanding that Latinos in the United States are both 100% American and 100% Latino is the secret to cracking Latino consumer psychology and the Latino vote. Understanding our cultural duality will enable you to enter our hearts, minds, wallets, and gain our unwavering support. However, because our community is SO diverse there are a few […]

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Rediscovery

I mentioned in my first post how storytelling and diversifying the Latino storyteller base are two critical components in rewriting and redefining¬†our narrative. I want to talk about rediscovering the richness and diversity that is Latino culture because crafting authentic stories that deeply resonate with our community require an intimate understanding of who we are […]

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