The better question ought to be: Is Dulce Candy Mexican-American enough? Which the answer to this would be an absolute “yes”. Why is this the better question to ask? Dulce Candy emigrated to the United States at the age of 5 or 6 depending where you read; she’s essentially grown up in the United States […]Read more "Is Dulce Candy Mexican/Latino Enough? Open Letter To Dulce Candy"
Understanding that Latinos in the United States are both 100% American and 100% Latino is the secret to cracking Latino consumer psychology and the Latino vote. Understanding our cultural duality will enable you to enter our hearts, minds, wallets, and gain our unwavering support. However, because our community is SO diverse there are a few […]Read more "But How Can It Be That You are 100% American y 100% Latino At The Same Time?!"
I mentioned in my first post how storytelling and diversifying the Latino storyteller base are two critical components in rewriting and redefining our narrative. I want to talk about rediscovering the richness and diversity that is Latino culture because crafting authentic stories that deeply resonate with our community require an intimate understanding of who we are […]Read more "Rediscovery"