I want to help PopSugar Latina become the #1 lifestyle brand for Latinas. It has been a year since the launch of PopSugar Latina. Considering that Latinas make up 17% of your target audience and Latinos in general spend the most time on social media networks than any other demographic, you are probably looking at your Facebook, Twitter, […]Read more "PopSugar Latina: Dare To Do What No One Else Is Doing For Latinas"
March 31, 2016 marked 21 years since Selena Quintanilla’s death. But despite the passage of time, two things have remained the same: her influence and her fan’s undying loyalty. M.A.C. Cosmetics have taken notice of the indelible mark Selena has left in her fans by launching the M.A.C. x Selena line coming out October 2016. Why is […]Read more "Selena Quintanilla Represents The Future of Hispanic Marketing & What Brands Can Learn From M.A.C. Cosmetics"
Though we live in the most technologically advanced digital age with information about anything you can imagine readily available at our finger tips it is ironic that the greatest problem Latinos face today is lack of quality information. The lack of quality information is a layered issue. Lack of quality information is a direct result […]Read more "On Content Marketing For Latinos"