I want to help PopSugar Latina become the #1 lifestyle brand for Latinas. It has been a year since the launch of PopSugar Latina. Considering that Latinas make up 17% of your target audience and Latinos in general spend the most time on social media networks than any other demographic, you are probably looking at your Facebook, Twitter, […]Read more "PopSugar Latina: Dare To Do What No One Else Is Doing For Latinas"
March 31, 2016 marked 21 years since Selena Quintanilla’s death. But despite the passage of time, two things have remained the same: her influence and her fan’s undying loyalty. M.A.C. Cosmetics have taken notice of the indelible mark Selena has left in her fans by launching the M.A.C. x Selena line coming out October 2016. Why is […]Read more "Selena Quintanilla Represents The Future of Hispanic Marketing & What Brands Can Learn From M.A.C. Cosmetics"
Dear Jorge Ramos, For as long as I can remember mis papas y yo have tuned into Noticiero Univision to watch you deliver the news. How far back are we talking about? I’m talking all the way back when you had a full head of brown hair. Remember when you had brown hair?? Through the years […]Read more "Dear Jorge Ramos"
Understanding that Latinos in the United States are both 100% American and 100% Latino is the secret to cracking Latino consumer psychology and the Latino vote. Understanding our cultural duality will enable you to enter our hearts, minds, wallets, and gain our unwavering support. However, because our community is SO diverse there are a few […]Read more "But How Can It Be That You are 100% American y 100% Latino At The Same Time?!"